Hi Readers — What’s wrong with this commercial for the campaign, “Let’s Move” ?
Well, first of all, it assumes it is OUR JOB, as parents, to keep coming up with one-minute exercises that will some how magically take the place of an entire CHILDHOOD spent running around. Secondly, it doesn’t even remotely suggest that maybe kids can entertain themselves or be active of their own accord. Thirdly, all this “moving” lasts about a minute. So if you want your kids to move for even half a measly hour a day, you have to come up with 29 more clever little exercises to sneak into their schedule.
If we really want kids to get moving, we have to get them outside again. Playing. With each other, not us. Is that too radical an idea for “Let’s Move” to put forth? — L