Hi Folks! A publicist sent me this infographic titled, “How a Mother Can Make or Break Their College Student.” It’s about a new service called mygofer that apparently ships basic toiletries and food to college students because otherwise they would stink and starve.
“HELP THEM OUT, MOM!” reads the copy. “Clearly they cannot be trusted on his or her own yet.” (The grammar alone is killing me.) “Shop for your busy student and have the items delivered right to their campus.” The benefits of doing this? “No off-campus shopping = more time for rest, healthful habits and studying.” I leave you to supply your own guffaw. Also: “Send them reminders of home — favorite brands and foods.” Because it’s so hard to find an Oreo once you leave Topeka. And: “More of the money you give them is freed up for fun, not necessities.” Uh…great.
“College is a time for coming of age, making big decisions and becoming independent…and while all that is important, it’s a lot for a student to handle!” (Especially if they have to spend all their beer money on food.) “Let them know they’re loved by Mom, not snubbed by Mom.”
Because only a mom who snubs her kids would expect them to learn how to buy a bottle of shampoo without her. – L. (who, speaking of college educations, can’t figure out how to shrink the graphic to fit quite right, but wanted to give you an idea of it anyway)
Filed under: Infantilizing young folk, Marketing Madness and Gadgets, Uncategorized Tagged: | celebrating incompetence, college market, college students, dorm in a box, helicopter moms, helicopter parents, infantilizing, Nation of Wimps, rewarding incompetence, room in a box, smother mothers, student market