Does baby need a barista? Nestle thinks so. It’s launching new “single serve” bottles made from purest of purely pure water. The machine works just like one of those pop-in-a-pod coffee makers. According to the BabyNes website:
The single-serve portions are sealed in capsules, used in the proprietary BabyNes machine, which recognises each capsule and prepares the bottle with precisely the right dosage and temperature, at the push of a button, in less than one minute. The BabyNes machine combines state-of-the-art technology with the utmost safety and convenience, and ensures a hygienic, quick and easy bottle preparation.
Here’s the deal. I don’t want to start an argument about breast vs. bottle feeding. I myself did both. What makes this a Free-Range topic of interest is the constant upping the ante of what is “good enough” for kids. New is the notion that any water that was NOT purified in a state-of-the-art machine is not safe enough for a baby, and also that parents might not measure out precisely the right “dosage,” as if we’re talking about finely calibrated medicine!
BabyNes system uses new patented technology to prepare and deliver a hygienic, safe product for babies in a new way. At the heart of the innovation is the BabyNes capsule which contains an integrated microbiological filter to eliminate bacteria from the water. The product preparation all takes place within the closed capsule which means it doesn’t have any contact with the machine or the user before going into the bottle.
A lot of the Free-Range philosophy is looking at how society tries to convince us that we need to BUY something to be good parents — that anything we’d do on our own is for some reason suddenly not good or safe enough anymore: Better to trust a product or class or expert than ourselves. This particular item tries to make us feel our kids are vulnerable — can they really not tolerate a slightly hotter or cooler drink? — and that we are dangerously bumbling dolts: Someone ELSE does the measuring. A state-of-the-art MACHINE does the mixing.
But really: Who says anything having to do with our kids has to be this perfect? Only someone with something to sell. – L
Baby wants a latte!
Filed under: Uncategorized |