Are Moms So Desperate for Safety That They’ll Buy Anything Marked “Safe”?

Hi Folks! Last year I went to a lecture by Tina Sharkey, the CEO of BabyCenter,  and one point she made that really resonated was this: If you want to sell something to moms, SAFETY is the magic word. That explains why I found it in this ad:


If you’ve seen any other ads that manage to promise safety in a product that IS and ALWAYS WAS safe already, let me know! – L. (bumbling her way into the world of vlogging and didn’t want to give away the entire idea in the post or the video would be redundant. Please forgive me, those of you who can’t watch the vid at work!)