Hi Readers: Firsts off, thanks to all of you who sent this in: The very first app the FBI is releasing to the public. It’s the “Child ID App,” allowing you to store your kid’s photo, height and weight in one easy-to-retrieve place, and to forward this info instantaneously to the authorities. It was developed, according to the FBI’s site, to put “Child Safety In Your Hands.”
After all, the site notes: “A child goes missing every 40 seconds” — that’s 800,000 kids a year. “Many never return home.”
My question: Does the FBI read its own statistics? Because I do. And from what I read, about 115 children are kidnapped by strangers each year. Of these, 50 are murdered. We live in a country of about 60,000,000 children age 15 and under. So the idea that “many” children never return home makes sense, if by “many” the FBI means 1 in over a million. And while perhaps a child goes missing once every 40 seconds (I know I went missing when I hid in the closet as a tot), one goes missing permanently, due to a stranger abduction, once a week.
Of course, even once a week is terrible. Heart stopping. No one would ever say otherwise. But by offering this app to America, the FBI is reinforcing the idea that children are in constant danger. It feels as if the FBI has raced to fill a need that doesn’t exist while feeding a fear that’s already out of control. Maybe even at FBI headquarters.
Because as the FBI should know better than anyone, crime is DOWN since when most of us parents were kids (check out the charts toward the bottom of this link). It just doesn’t feel safer when the nation’s top crime agency is telling parents that children are disappearing, perhaps forever, all day long. That is a very scary thought, the kind that makes parents think they can’t ever let their kids out of their sight.
What is the down side to an app like this? I mean, it IS nice to have a photo of your child available, if only so the pretzel lady at the mall can say, “Oh, your little boy is just on the other side of the kiosk!”
But the app comes with a tie to the National Child Identification Program, which provides a physical kit to gather your child’s pictures, fingerprints, personal characteristics, and DNA “to keep with you in case of emergency.” What kind of emergency would that be?
Well, it’s not the kind when your kid is goofing around on the other side of the pretzel kiosk. It’s the kind when your kid’s body is decomposing.
Even granting that this app may indeed be helpful in some very rare, worst-case-scenarios (and not just running our law enforcement officers ragged with false alarms), turning it into just a handy-dandy thing you’d want to carry with you — the parental equivalent of a jack — makes it feel as if murdered children are as common as flat tires. The consequences of that dread are real, and I’m not just talking about obesity, diabetes and depression as we park kids at home, to be “safe.” There are other costs: Empty streets, because parents are too afraid to let their kids play. A line of cars in front of the school, because parents believe their kids aren’t safe to walk. Children never organizing their own game of kickball, or climbing a tree, or riding their bike to a friend’s house, because the FBI is telling parents that every 40 seconds one of them will disappear.
I try not to have a knee-jerk negative reaction to safety products because I love some of them — like safety belts, and helmets. But when the product’s benefits seem slim and the societal repercussions loom large, I say: Keep a photo of your kids in your wallet and go about your day. And FBI? Get a grip. — Lenore
Filed under: Marketing Madness and Gadgets, Uncategorized, Worst-First Thinking | Tagged: abduction, app, danger, FBI, mall, overprotection, paranoia, safety, stranger danger, worst case, worst-first | 80 Comments »