Here We Go Again — Another “Worst-First Thinking” App

Hi Folks — As I wrote to the publicist who sent me this pitch: ” How does knowing my kid is out on a field in the middle of a tornado give me ‘piece’ of mind?” Here’s what she had sent me:

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Dear Lenore: Before leaving for work this morning, you recall hearing something on the news about severe weather. You can’t seem to shake the worry as thoughts about your loved ones rush in. The worry pops into mind again as you’re walking down the hall at work. As you approach an office window, a faint yet familiar sound is audible. Mary, whose desk is nearby, comes up beside you and remarks, “a tornado watch was issued earlier, I guess now it’s a warning”. The once muffled siren is now ringing in your head. Where are Kate and Sam usually at during this time of the day? Kate has Softball every Thursday, so she should be at the school, but Sam could be on the bus or getting a ride home with friends. You attempt to walk calmly back to your desk and inform coworkers of the tornado sirens on the way.  Grabbing your phone from your top drawer, you flick on a blank screen. No messages. As you file in line with your coworkers to the basement, you launch The Safety App and request the status of those in your safety group. Seconds later you receive the current or last known addresses of Kate, Sam, and the rest of your family. In addition you receive Kate and Sam’s automatic safety status’ indicating Kate is currently at practice and Sam is at a friends house. Before you’ve even reached the stairwell you’ve got the piece of mind you need to make it through this disaster….

 I’m so glad I know that Kate is at softball practice! Whew!